Cohere explains the 'Total Cost of AI Ownership' and enterprise trade-offs
Cohere published a blog post framing 'Total Cost of AI Ownership' (AI TCO), walking through visible (token pricing) and hidden costs of running AI at scale and advising enterprises how to decide which capabilities to own versus rent. The post highlights token economics, model-call chains, infrastructure utilization, references Gartner's $2.52 trillion 2026 AI spending projection, and uses examples (e.g., Uber) to illustrate how AI usage can rapidly increase costs.