Publishers retool content for AI agents as Axios launches 'Direct' feeds
WIRED reports that news organizations are increasingly treating AI agents as a distinct audience. Axios announced Axios Direct, a set of AI-optimized feeds: an M&A feed for Axios Pro Deals (launched this fall), a second feed intended as a source to train in-house large language models (scheduled to launch next year), and a planned third consumer-facing feed; other publishers and tools (e.g., AIOSEO's LLM.txt, Every's agent-friendly articles and prompts) are also adapting content and distribution strategies while legal disputes over model training (e.g., The New York Times v. OpenAI & Microsoft) continue.