Google to expand Financial Services Verification to U.S. and Canada in early 2027
Google announced it will bring its Financial Services Verification program to the United States and Canada in early 2027, expanding a program that already protects approximately 2 billion internet users across 42 countries. The policy requires advertisers to prove authorization by relevant regulators or recognized registries for certain financial ads, and Google says its systems (helped by Gemini in 2025) blocked over 99% of policy-violating ads before serving; Google is coordinating with the American Bankers Association and Canadian Bankers Association and will publish country-specific onboarding details ahead of rollout.