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Ariana Grande

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COMPANIES · 1 SOURCE · The Verge AI

AI deepfake of Mia Goth spreads on Instagram amid paid verification and moderation gaps

An AI-generated image of actress Mia Goth was posted to a popular Instagram account that had a paid blue verification badge and racked up hundreds of thousands of likes before the account was removed for impersonation. The incident — one of several recent celebrity deepfakes on Instagram and other platforms — drew attention to Meta’s paid verification policy, platform moderation limits, and how AI content can be amplified via search and gossip outlets.

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