Apple leans into AI on earnings call — 'AI' and 'Apple Intelligence' mentioned 45 times
On its latest earnings call Apple highlighted AI repeatedly (45 mentions of “AI” and “Apple Intelligence”), saying the technology can drive device upgrades, third‑party services and subscription revenue. Apple emphasized a hybrid approach — on‑device processing, its own servers and outside models (including Google’s Gemini for Siri AI), expanded Siri AI availability, planned usage limits and paid expansions, and examples of local AI use on Mac Mini and Mac Studio by customers such as Gap and Christie’s.