Google Play adds AI-powered personal app publishing, new discovery and gaming features
Google announced multiple updates to Google Play: users (18+) in select markets can now build custom Android apps with Google AI Studio and run them privately on their devices without a developer account, with sharing to close contacts and optional graduation to a professional developer account later. The update also introduces Ask Play (app comparisons), Play integration with Gemini, Game Finder with Gamer DNA, Game Playlists, Sprints, Sidekick overlay, Community Posts, expanded Game Trials to PC, and Play Fest / Play Points promotions, with various features rolling out immediately or in coming months.