Designer Jesscia Hische created Meta’s Muse logo and faced harsh online backlash
Lettering artist Jesscia Hische took a freelance brief to refine Meta’s M logomark and design the Muse logotype, completing a two-day sprint and charging about $12,500. After she announced the work, she was met with intense criticism on Threads from other designers and activists upset about Meta and AI; Hische said financial pressures and supporting staff motivated her choice and noted Meta hired an independent artist rather than using generative AI.