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COMPANIES · 2 SOURCES · OpenAI · TechCrunch AI

OpenAI adds visual display ads to ChatGPT image-generation results in U.S.

OpenAI will begin showing clearly labeled visual display ads alongside images users ask ChatGPT to generate, starting later this month in the U.S. only; the company is also expanding ad measurement partners and brand-safety pilots with firms including DoubleVerify and Integral Ad Science. OpenAI says the ads won’t alter ChatGPT’s answers and are part of efforts to make free and low-cost plans ad-supported while offering advertisers new targeting and measurement tools.

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COMPANIES · 2 SOURCES · The Decoder · The Verge AI

OpenAI to test display ads in ChatGPT's image-generation loading screen in US

OpenAI will test display ads that fill ChatGPT's image-generation loading screen for US users, showing product carousels labeled as advertising and kept separate from the generated image, with an initial group of advertisers starting later this month. The company is also expanding advertiser measurement integrations (Hightouch, Tealium, LiveRamp), attribution partners (AppsFlyer, Adjust, Branch), geo-experiment pilots (Haus, Measured, WorkMagic), and brand-safety pilots with DoubleVerify and Integral Ad Science; OpenAI reports an ad revenue run rate of $1 billion and has a stated goal of $100 billion in ad revenue by 2030.

7.0