Google Ads' Asset Studio uses Gemini Omni to create multimodal YouTube videos
In an Ads Decoded episode, Google Ads product leads recommend repurposing existing social creative for Demand Gen YouTube campaigns and introduce Asset Studio’s multimodal video creation, powered by Gemini Omni, which can turn website URLs and photos into previewable videos. They also advise gradual, data-driven testing focused on asset quality to avoid fatigue and ensure measurable results.